J. Gottheil Marketing Digital
Digital
solutions
Digital Solutions

Clients Choose J. Gottheil Marketing Because We Know How To Make Digital Work More Effectively.

Most companies understand just how critical digital marketing communications are to their success. Whether it’s a revamped website, a banner ad campaign, a pay-per-click Adwords campaign or a social media launch, any effective Toronto digital agency must be up to date on the latest techniques for attracting and selling new customers.

This is the reason why companies that want results turn to J.Gottheil Marketing as their digital agency in Toronto. They rely on our decades of experience at finding out what works and what doesn’t, making us the perfect fit as your digital agency.

J. Gottheil Marketing has the insight, the strategic ability and the creative acumen to differentiate your enterprise from your competitors. In the drive to build your business, we draw upon a broad array of effective digital tools. To this end, we will be more than happy to analyze your challenges and present the best possible digital solutions for addressing them.

We will also be happy to present you with case histories of how we solved digital challenges for other clients just like you. Here are just a few of the digital tools we put to work on your behalf.

J. Gottheil Marketing Services

The first thing prospects do, is search for a category, product or service they want online. And you want to come up on “Page One” of a Google search when they do. Is your message clear?  Is your site accessible? We will optimize your site so that Google will elevate your rankings and place you organically on page one of a search.

Paid search can ensure that your company will appear on page one and above any of your competitors for keyword search results related to your products, services or business. So, if a potential customer is using Google and/or any other search engines platform to search for a product or service, you can be guaranteed to be placed on page one, ensuring that a customer will easily find you. This form of advertising means paying to get your message read, using AdWords and Pay-Per-Click ads, all fully supported by analytics – measuring your positioning and results.

Effective online copywriting isn’t like any other writing you’re familiar with. Not only should it be engaging and persuasive, but it must dovetail with the search engines like Google, Yahoo and the like. Because you can’t sell anybody anything if they don’t visit your website first. This requires using keywords that are inserted carefully into the copy, keywords which are likely search terms your prospect may use when looking for a product or service such as yours. As well as performing this critical function, your copywriting be highly engaging.

Google Analytics allows you to measure the traffic on your website, providing a variety of metrics including visitor data, time of day visits, geographical location, the device used while online, the pages that are of interest the most, the time they spent on a page, and where they go after they leave your site. By better understanding your customers approach, timing and patterns, you can adapt to market opportunities and challenges faster than your competitors, as well as optimize the performance of your website and marketing efforts in producing better results.

Once we discuss the options for improving your website, we can also host it. Affordably, effectively, and with the responsive support you need to make the most of it.

Maintaining a social media presence is paramount to the success of any business, big or small. We can deliver exceptional custom Social Media Management solutions. Whether it be daily postings, reputation monitoring, comment moderation and daily interactions with your followers, everything we say or post will be scripted and approved by you first. We will learn your business, filter questions, pass on leads and organize content for someone within your organization to approve. We’ve got you covered.

Social Media. It has become one of the premier ways people the world over engage with one another. It leverages existing relationships. It builds new ones. It’s a source for news, for community, for entertainment and more, tailored to the needs of a wide range of users. In fact, 71% of the total users online use social media.

And it is the ideal opportunity for connecting with your prospects where they live, where they work, and with the things that mean the most to them. It builds trust, increases brand recognition, gathers customer data, connects people to your website and that’s just the beginning. Our team operates at the cutting edge of every major and relevant social media platform, as well as new and emerging marketing techniques used online today.

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Pinterest
  • TikTok

Today people enjoy getting information through video, and it’s an important component, whether as a sales presentation tool or as part of your website. A video adds a human element to your company and/or product in a digital environment, conveying a message that prospects can relate to and develop a bond with. A video is a strong marketing tool to capture a prospects attention, keep them entertained and close a sale digitally.

While nobody likes spam, the careful use of email outreach is very important in attracting, retaining and upselling prospects and customers. However, as long as the content is good and the prospects feel they are benefiting for the information provided, they will respond favorably and be more than happy to continuing receiving them. They key is giving back. Providing content that provides a value to a consumer, not just selling a product. It’s about developing a relationship with your customer. Email marketing is also a very cost effective medium, a very productive way to further develop connections with existing customers and to keep them up to date and upsell them on new offerings.

Mobile marketing is critical these days, because people are always on the go, and are so connected to their digital devices. And it calls for special consideration due to formatting, a short attention span of recipients, location, and other factors. Responsive web design adapts to the requirements of a variety of different devices, enhancing customer experience and promoting purchase intent.

If you need an e-commerce website, we will set this up, write the content, answer the questions, and address the issues for you. E-commerce quickly introduces your wares, and makes them easy to sell and purchase. You can also use it to stay in contact with your prospects and your customers on an ongoing basis.

Online Media is key today in helping us better understand our customers and reaching them unobstructed by competing messages and distractions. It’s between you, your customer and their screen. What sites they visit, how long they stay on a page, what searching patterns or devices they use, all help us to design better ads and produce better results. Media budgets have shifted greatly over the years, from conventional media like Radio, TV and Print to Online Media. The main reason for this shift, is because online media is measurable, flexible (you can change/start and stop a campaign within an hour), easy to micro market and less expensive than conventional media. There is no doubt that a combination of Online and Conventional Media, if budget permits, provides the best response.

Deciding how and where to advertise online is a science and takes a professional. We have to design an online media program that addresses the needs of your customer and provides us with a set of measurements for the desired result. The other key to the puzzle, is not just about directing a potential customer to your website or bricks and mortar, it’s about making sure your website provides them with the answers they are looking for, namely, the right product, service or information and remembering in everything we do, it comes down to closing the sale.

next conventional advertising
Talk to J. Gottheil Marketing
J. Gottheil Marketing Digital

Clients Choose J. Gottheil Marketing Because We Know How To Make Digital Work More Effectively.

Most companies understand just how critical digital marketing communications are to their success. Whether it’s a revamped website, a banner ad campaign, a pay-per-click Adwords campaign or a social media launch, any effective Toronto digital agency must be up to date on the latest techniques for attracting and selling new customers.

This is the reason why companies that want results turn to J.Gottheil Marketing as their digital agency in Toronto . They rely on our decades of experience at finding out what works and what doesn’t, making us the perfect fit as your digital agency.

J. Gottheil Marketing has the insight, the strategic ability and the creative acumen to differentiate your enterprise from your competitors. In the drive to build your business, we draw upon a broad array of effective digital tools. To this end, we will be more than happy to analyze your challenges and present the best possible digital solutions for addressing them.

We will also be happy to present you with case histories of how we solved digital challenges for other clients just like you. Here are just a few of the digital tools we put to work on your behalf.

J. Gottheil Marketing Services

The first thing prospects do, is search for a category, product or service they want online. And you want to come up on “Page One” of a Google search when they do. Is your message clear?  Is your site accessible? We will optimize your site so that Google will elevate your rankings and place you organically on page one of a search.

Paid search can ensure that your company will appear on page one and above any of your competitors for keyword search results related to your products, services or business. So, if a potential customer is using Google and/or any other search engines platform to search for a product or service, you can be guaranteed to be placed on page one, ensuring that a customer will easily find you. This form of advertising means paying to get your message read, using AdWords and Pay-Per-Click ads, all fully supported by analytics – measuring your positioning and results.

Effective online copywriting isn’t like any other writing you’re familiar with. Not only should it be engaging and persuasive, but it must dovetail with the search engines like Google, Yahoo and the like. Because you can’t sell anybody anything if they don’t visit your website first. This requires using keywords that are inserted carefully into the copy, keywords which are likely search terms your prospect may use when looking for a product or service such as yours. As well as performing this critical function, your copywriting be highly engaging.

Google Analytics allows you to measure the traffic on your website, providing a variety of metrics including visitor data, time of day visits, geographical location, the device used while online, the pages that are of interest the most, the time they spent on a page, and where they go after they leave your site. By better understanding your customers approach, timing and patterns, you can adapt to market opportunities and challenges faster than your competitors, as well as optimize the performance of your website and marketing efforts in producing better results.

Once we discuss the options for improving your website, we can also host it. Affordably, effectively, and with the responsive support you need to make the most of it.

Maintaining a social media presence is paramount to the success of any business, big or small. We can deliver exceptional custom Social Media Management solutions. Whether it be daily postings, reputation monitoring, comment moderation and daily interactions with your followers, everything we say or post will be scripted and approved by you first. We will learn your business, filter questions, pass on leads and organize content for someone within your organization to approve. We’ve got you covered.

Social Media. It has become one of the premier ways people the world over engage with one another. It leverages existing relationships. It builds new ones. It’s a source for news, for community, for entertainment and more, tailored to the needs of a wide range of users. In fact, 71% of the total users online use social media.

And it is the ideal opportunity for connecting with your prospects where they live, where they work, and with the things that mean the most to them. It builds trust, increases brand recognition, gathers customer data, connects people to your website and that’s just the beginning. Our team operates at the cutting edge of every major and relevant social media platform, as well as new and emerging marketing techniques used online today.

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Pinterest
  • TikTok

Today people enjoy getting information through video, and it’s an important component, whether as a sales presentation tool or as part of your website. A video adds a human element to your company and/or product in a digital environment, conveying a message that prospects can relate to and develop a bond with. A video is a strong marketing tool to capture a prospects attention, keep them entertained and close a sale digitally.

While nobody likes spam, the careful use of email outreach is very important in attracting, retaining and upselling prospects and customers. However, as long as the content is good and the prospects feel they are benefiting for the information provided, they will respond favorably and be more than happy to continuing receiving them. They key is giving back. Providing content that provides a value to a consumer, not just selling a product. It’s about developing a relationship with your customer. Email marketing is also a very cost effective medium, a very productive way to further develop connections with existing customers and to keep them up to date and upsell them on new offerings.

Mobile marketing is critical these days, because people are always on the go, and are so connected to their digital devices. And it calls for special consideration due to formatting, a short attention span of recipients, location, and other factors. Responsive web design adapts to the requirements of a variety of different devices, enhancing customer experience and promoting purchase intent.

If you need an e-commerce website, we will set this up, write the content, answer the questions, and address the issues for you. E-commerce quickly introduces your wares, and makes them easy to sell and purchase. You can also use it to stay in contact with your prospects and your customers on an ongoing basis.

Online Media is key today in helping us better understand our customers and reaching them unobstructed by competing messages and distractions. It’s between you, your customer and their screen. What sites they visit, how long they stay on a page, what searching patterns or devices they use, all help us to design better ads and produce better results. Media budgets have shifted greatly over the years, from conventional media like Radio, TV and Print to Online Media. The main reason for this shift, is because online media is measurable, flexible (you can change/start and stop a campaign within an hour), easy to micro market and less expensive than conventional media. There is no doubt that a combination of Online and Conventional Media, if budget permits, provides the best response.

Deciding how and where to advertise online is a science and takes a professional. We have to design an online media program that addresses the needs of your customer and provides us with a set of measurements for the desired result. The other key to the puzzle, is not just about directing a potential customer to your website or bricks and mortar, it’s about making sure your website provides them with the answers they are looking for, namely, the right product, service or information and remembering in everything we do, it comes down to closing the sale.

next conventional advertising